In other words, they never memorized their multiplication tables! Many times I have seen a student do poorly due to a weakness in basic math facts they should have learned in third grade.
Times are different these days. Kids are growing up in a world of microwaves, fast food chains, Nintendo, Wifi, iPads, along with a ton of other technical marvels.
My students are engaged in the activity because they are always eager to find out what the next scene will be, and how the math problems will be nestled within. They also like how within each handout I inscribe the title in a way that fits with the theme of that particular scene - another attention catching technique. And since this review activity only takes about fifteen minutes of class time, it is quick yet extremely beneficial.
Remember to select worksheets that are the right level difficulty for your child. Get something too hard, and your child will become discouraged. Make it too easy, and they won't learn much.